Performance measurement for shopping centres
Today, it is more important than ever for property professionals to have an in-depth understanding of the critical dynamics of site performance and, crucially, of consumer behaviour and demand. Site Analytics is a cloud-based service that pulls together relevant data from several sources in one place to help you analyse a wide range of performance measures and identify emerging trends. As well as the traditional measures of footfall, retailer rents, sales and centre costs, it enables you to evaluate:
- trading ratios
- rental income and opportunity
- event effectiveness
- sales trends by retailer and retail category
- sales density
- marketing results and effectiveness
- cost management
- impact of weather and events
- and numerous other variables
Site Analytics Breaks Down Performance Data
Performance can be broken down into specific areas within a centre and centres grouped according to type or location, enabling meaningful comparisons to be made across your property portfolio.
Benefits of Site Analytics
Site Analytics helps shopping centre owners and managers maximise their return on investment by enabling them to:
- Calculate sales density
- Pinpoint under and over-performing retailers
- Compare different zones within the centre to unlock the site’s full potential
- Track the effectiveness of centre marketing initiatives
- Attract the best tenants to achieve the perfect retail mix
- Bring in shoppers with money to spend
- Maximise rental income
- Capture retailer sales for comparison purposes
- Benchmark performance across their centre portfolio
- Combine information from a wide range of sources to give an unprecedented 360° view of their business
To find out more about Site Analytics or to see a demonstration of the portal, call us on +44(0)121 712 1444 or email information@footfall.com
Download Experian FootFall Site Analytics Property Brochure
