Business Performance – How Do I Analyse?
In tough times like these, looking at cost and sales data alone is not enough: You need to know your sites are capitalising on every opportunity to boost your bottom line. For Experian FootFall, people counting is just the start. We use the raw data to give you an all-round view of how your store, shopping centre or other retail space is performing from all angles. We can measure every aspect of business performance – from conversion rates, average transaction values and queue lengths to quantifying the effect on footfall of marketing promotions, the weather, events or sporting fixtures. And these are just some of the possibilities.
Compare your Business Performance
You can not only build a true picture of what is going on in your own store or shopping centre but also compare it with others by size, type and location to put the figures in context. We reveal correlations and hidden patterns over time that help you identify the blueprint for a successful retail space. What’s the optimum shopper to staff ratio to balance good customer service with keeping costs under control? What proportion of shoppers leaves without making a purchase? How does performance compare with the same period last year? Experian FootFall helps you find the answers to these questions and more so you can pinpoint priorities for action.