Experian FootFall helps organisations make sense of people counting within a retail or other space. We can do this practically anywhere in the world. The importance of counting people is that you can use this to analyse and understand customer behaviour and trends. This also provides the basis for retailers to understand conversion and retail location characteristics in order to improve their business planning and forecasts.
By measuring footfall levels, you can assess and understand before and after scenarios for your store, understand footfall trends such as peak times, benchmark performance against our regional Indices and have all the facts you need to grow your profits.
Most powerfully, by counting visitors in a store, retailers can understand how to optimise their sales performance, improving sales efficiency, conversion and customer service.
Why Should I Start People Counting?
Counting the number of people who visit your store or shopping centre is the all-important first step to ensuring your retail space performs to its full potential. Our Article on Why Should I Start People Counting will help you further understand the importance of monitoring retail traffic and store visitors.
In the property sector, people counting helps developers, owners, asset managers and occupiers to evaluate and position their retail property assets for maximum profit and at minimum risk – simply by understanding what works well.
We offer on-site counting technology and use the data from this to achieve a continuous picture of consumer activity.
In all cases, we’ll help you to determine the right solution and technology and reporting for your needs.
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