Transport

Whether you wish to monitor the flow of pedestrians through your interchange, are looking to maximise revenue from your retail tenants or answer questions about operational efficiency and marketing effectiveness, Experian FootFall Ltd can provide a solution to give you fast, accurate information on pedestrian movement in an easily understood format.

Why use footfall as a measurement?
Footfall figures are an important Key Performance Indicator and also combine with other KPI’s to provide management information capable of helping to drive improved productivity from your visitors and staff. Use as the basis for planning the running and organisation of your interchange, or to understand strategic or tactical market opportunities.

Benefits
Monitor the impact of business decisions on issues such as:

• shopper circulation within a scheme
• the pull of major retailers and the ideal tenant mix
• the impact of promotions and specific events on customer flow, and other factors

This information can be used in conjunction with sales data to optimise the number of customers visiting your scheme and resulting sales.