Retail Property

More and more centre managers, property owners, asset managers and managing agents need to know the true picture of traffic flows into and around their centres and retail parks. Our advanced cameras and electronic equipment help us provide you with this information quickly, accurately and in an easily understood format.

Why use footfall as a measurement?
Footfall figures are an important Key Performance Indicator an essential variable affecting the performance of your centre. Use footfall as the basis for planning the running and organisation of your centre, or to understand strategic or tactical market opportunities and optimise the number of customers who use your centre.

Experian FootFall systems can be installed in one centre or across a portfolio, providing continuous and quantifiable information, which feeds into your other performance indicators to help you monitor your centre and the impact of your business decisions.

Benefits
Monitor the impact of business decisions on issues such as:

• shopper circulation within a centre or retail park
• the pull of major stores and the ideal tenant mix,
• the impact of promotions and specific events on customer flow, car park usage and many other factors.

This information can be used in conjunction with sales data to optimise the number of customers visiting your centre and resulting sales.