As part of a UK-wide campaign to modernise and optimise performance, global music retailer Virgin Megastores has introduced cutting-edge customer counting and analysis systems across its network of UK retail outlets. Virgin worked with Experian FootFall to implement the system which has allowed it to analyse footfall trends and gain an unprecedented understanding of customer behaviour in-store.
Retail
Experian FootFall provides complete store performance information based on customer movement, using innovative products and solutions to empower staff at all levels to drive store profitability. Experian FootFall is a world leader in the provision of retail business information and has an international team of auditors, analysts, account managers and consultants managing your information and helping introduce sustainable changes, which deliver significant increases in sales.
Experian FootFall is part of Experian’s Business Strategies division, one of the UK's leading economic forecasters. This adds further value to our offering as Experian provides an understanding of consumers, markets and economies in the UK and around the world, past, present and future. Its focus is consumer profiling and market segmentation helping Experian FootFall give clients a deeper understanding of their markets and customers and enables clients to understand the total potential for their store.
