Experian Retail FootFall Index

The Experian Retail FootFall Index gives a true representation of the change in visitor numbers to retail outlets and shopping centres in many countries and regions internationally. This enables monitoring and assessment of how events affect the retail landscape on a daily, weekly and monthly basis.

You can benchmark your business’ performance against this trend data helping you to pin point historical and emerging consumer trends and how this will affect your performance.

The vast range of retailers represented within the centres measured, the large number of individual retail outlets and variety of market sectors which are included in Experian FootFall’s indices ensure that the nation’s, or region’s, propensity to shop is accurately represented. This is particularly important because basing an index on individual outlets and too narrow a basket of retailers may lead to misrepresentation of national and regional patterns from a number of sources, such as; the seasonality of certain goods, the power of a fad, the rise and fall of the trading conditions for different chains, or the success of a specific retailer’s marketing campaign.