Footfall climbs during weekend of sporting highs

Written by Experian FootFall. Posted in FootFall Index, News

Index Banner for July 2012We’ve seen footfall make a strong recovery given the record numbers of people staying home to watch the sensational sporting achievements of Team GB over the weekend (4th & 5th August). Clear messages that the city is dealing effectively with the Olympic crowds and relaxed Sunday trading laws have together made an impact and certain retailers and particular sites witnessed a significant increase in shopper numbers.  Anthony Thompson, CEO Fat Face comments: “Our transport stores at St Pancras, Euston, Waterloo and our airport stores are doing really well and our store, which is central stage at Stratford is doing exceptionally well. It’s been our top store the whole week, by a long way.”

FootFall analysis for 1 – 5 August comparing West and East London:

  Wednesday 1  August Thurs 2 August Friday 3 August Saturday 4 August Sunday 5 August
East London (year on year change) -16.0% -12.5% -9.8% -1.1% +4.3%
West London (year on year change) -3.3% -2.1% -4.5% -2.8% +4.5%

Digital

After the success of Team GB in the cycling events, Experian Hitwise analysis has revealed a significant increase in the number of people searching for bikes:

  •  3.9 million visits to bike and cycle shops online in the week ending 4 August 2012
  • 13% increase in visits to bike specialists since the start of the Olympics
  • 14% increase in visits year-on-year.
  • 1 in every 1,000 people who searched for Victoria Pendleton searched for ‘victoria pendleton bikes’ as their next search.

To receive reports over the Olympics please complete this short form.  Media contacts:  Esther Marnoch or Sarah Courbet on +44 121 712 1444.

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