Euro Shopper Trends Q2 2014

Written by Experian FootFall. Posted in FootFall Index, News, people counting

The results are in for Experian FootFall’s Euro Shopper Trends Report tracking footfall changes across the major European countries. In quarter 1 2014, we saw an increasing proliferation of smartphone sales across the continent driving a major threat to retail footfall. However, in quarter 2, it was a television, not a phone related, threat: the World Cup had a negative impact on footfall across Europe, with most regions recording their worst monthly performance during June.

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