EURO SHOPPER TRENDS Q3 2014
The results are in for Experian FootFall’s Euro Shopper Trends Report tracking footfall changes across the major European countries. In Quarter 1 2014, we saw an increase in smartphone usage negatively impacting retail footfall, while the World Cup affected consumer activity in Quarter 2.In Quarter 3, several regions gained in confidence, which increased both footfall and retail sales. However, economic uncertainty within the Eurozone held back improvements across the continent as a whole.
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