Experian FootFall is a leading provider of information and services related to numbers of people visiting retailers, shopping centres and transport locations – in fact we count more than 6 billion people a year worldwide. Based in Solihull with offices in 11 countries worldwide, our clients include 9 out of the top 10 retail property companies and funds as well as many of the major top 100 retailers.
Experian FootFall help clients to; understand their market opportunity by measuring customer numbers, and providing related metrics; identify centres and outlets which have the potential to increase footfall, sales/conversion and rents/returns; identify actions for unlocking this potential; and quantify and monitor the results of these actions.
Case Studies
| Virgin Retail - Case Study |
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As part of a UK-wide campaign to modernise and optimise performance, global music retailer Virgin Megastores has introduced cutting-edge customer counting and analysis systems across its network of UK retail outlets. Virgin worked with Experian FootFall to implement the system which has allowed it to analyse footfall trends and gain an unprecedented understanding of customer behaviour in-store.
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