Sector coverage
Experian FootFall provides solutions for any type of business which relies on visitor numbers. Our range of information and software products, advanced technologies, data management capabilities, consultancy and geographical spread all allow us to offer an unrivaled level of services to our clients.
We work with a number of different sectors:
Retailers
Experian FootFall provides complete store performance information based on customer movement, using innovative products and solutions to empower staff at all levels to drive store profitability.
Commercial property owners and managers
Monitor the impact of business decisions on issues such as shopper circulation within a centre or Retail Park, the pull of major stores and the ideal tenant mix. Analyse the impact of promotions and specific events on customer flow, car park usage and many other factors.
Retail banking and financial services
A combination of discrete, in-branch video and sensor technology collects customer data including how they move throughout the branch; how many are waiting; how long they wait; and the overall length of the teller transaction. Behavior IQ then transforms this data into actionable business knowledge, and provides you with the key metrics which track the effectiveness of relationship initiatives within a branch.
Transportation
Monitor pedestrian flow through your interchange to maximise revenue from your retail tenants, or answer questions about operational efficiency and marketing effectiveness.
Town Centres
As a Town Centre Manager or Trading Association, Key Performance Indicators (KPIs) are essential to understanding the competitive performance of your town centre. Increasing footfall is a key measure of a location’s success - not only in understanding total people numbers but also their movement within the centre. This knowledge allows you to optimise services and visitor attractions. We provide automatic counting systems – for long-term assessment – and manual measurement programmes – for short-term trend analysis - which allow you to better understand the ebb and flow of visitors to your town centre.
Find out more about Manual Count Surveys
Public sector visitor attractions
Some venues find it difficult to understand patterns at customer attraction locations because they are open to the public free of charge. Where sales information is not available, footfall counting is the vital measure for these types of situations, where sales information is not available. Footfall information can help optimise arranged party visits such as school trips and clubs. Manual counts often provide a quick and cost-effective solution to understanding your attraction's performance to the public, and helps with the justification for central funding or charitable grants.