Experian FootFall solutions

Experian FootFall has a wide range of tools, products and solutions to drive performance

Manual Count Surveys

Experian FootFall's manual Count Surveys provide you with valuable insight into your existing and potential new locations, as well as the number and types of customers passing each one. They provide the ideal solution when you need a 'snapshot' view of people traffic flow.

We offer individually tailored surveys to collect pedestrian flow information anywhere in the world. Whether you are looking at gathering information on volume and gender or want to benchmark your premises against equivalents, Experian FootFall can help.

A few key features

  • understand the age and gender proportions of your shoppers
  • gather footfall data for specified shopping areas and locations worldwide
  • understand peak footfall periods and trends
  • validate site information against national performance tables
  • measure the level of pedestrian activity before and after developments
  • identify hot spots within large shopping areas
  • estimate with assurance potential volumes for units and locations
  • understand the "peel off" rate for your premises


Find out more about Manual Counting Services