Experian FootFall indices

Experian FootFall indices benchmark your company against a suite of UK national and regional footfall indices to pro actively manage your business and location performance.

We produce a suite of footfall indices on a weekly and monthly basis which act as a barometer of visitor activity in various sectors. This enables you to monitor and assess how events such as weather, holidays, economic issues, sports and other national and International events affect the UK retail landscape.

As a benchmark of visitor activity in the UK, the Experian FootFall Index is used to address issues such as:

• determining what footfall patterns are typical during each month of the year
• discovering which peaks or troughs may be affecting your business performance and where changes should be made (i.e. investment in marketing activity to boost footfall in a store, or efficient resource allocation for peak periods)
• establishing how footfall patterns differ regionally
• analysing if there is any correlation between your monthly sales figures and the UK National monthly footfall trends
• ascertaining if there is any variation in footfall patterns between Department Stores and Retail Parks which could affect you.

There are a number of derivations of footfall indices.

Experian FootFall UK National Index

The Experian FootFall UK National Index is the most comprehensive UK index for assessing shopper visitor patterns, providing monthly and weekly averages of movement of the numbers of visitors to retail outlets. Published weekly and monthly, it is an invaluable benchmark of performance.  It is available for free download weekly from this website, or choose to subscribe to our RSS feed and get the news as it is published.

See the latest free UK National Index performance

Experian FootFall UK Regional Index

The Experian FootFall Regional Index is broken down by the Office for National Statistics (ONS) defined regions to represent footfall movements by region.

Experian FootFall Retail Destination Index

The Experian FootFall Retail Destination Index is the latest index to be developed by Experian FootFall and is the only index that provides monthly and weekly averages of shopper movements to out-of-town retail destinations.

Experian FootFall Town Centre Index

A sub-set of town centres geographically spread across the UK, featuring a representative mixture of locations and types of town. The index has been verified by Experian’s Mosaic™ consumer classification system to ensure it is a representative sample of shopper types applicable to town centres across the UK as a whole.

Experian FootFall Retail Park Index

The Experian FootFall Retail Park Index is the first ever UK index for specifically tracking visitors at Retail Parks.

Experian FootFall Department Store Index

This is based on a sub set of department stores geographically spread across the UK, featuring a representative mixture of locations. The index has been verified to ensure it is a representative sample of shopper types and buying behaviour applicable to department stores across the UK as a whole.