Experian FootFall

Our solutions help to optimise site performance based on measured consumer behaviour

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Case Studies

Read our latest case studies from clients benefiting from the implementation of Counting solutions from Experian FootFall.

Case Study: Manufaktura

Manufaktura is a unique shopping, entertainment and cultural centre in Lodz, Poland spanning almost 30 hectares – an area equivalent to 54 football pitches. Five years in planning and construction, it opened its doors in 2006.

Case Study: Waterstone's

Waterstone's, the leading high street bookseller, has 300 stores across the U.K. As a retailer with a reputation for providing great customer service, the company has worked with Experian FootFall over the last four years to ensure that, at a time of year when customer footfall is at its peak, the purchasing environment is as enjoyable as ever.

Case Study: Charlotte Russe

Charlotte Russe is a growing, mall-based speciality retailer of fashionable, value-priced clothing and accessories to women ranging from their teens to early twenties. Since opening its first store in 1975, the North American chain has expanded to almost 500 stores in 45 states and Puerto Rico.


Case Study: Retail Birmingham

Retail Birmingham was formed to promote Birmingham city centre as a destination and create a thriving daytime and evening economy. To this end, it works to ensure Birmingham city centre is an attractive, safe and well-managed trading environment so that shoppers enjoy their experience and make repeat visits. Retail Birmingham works in close partnership with forward thinking Birmingham City Council, which in 2009 installed Experian FootFall’s thermal imaging counting systems to monitor shopper flows in and around its city centre.

Case Study: Crabtree & Evelyn

Founded in 1972, Crabtree & Evelyn has evolved from a small, family-run business specialising in fine soaps from around the world to an international company, well known and respected for its original fragrances and luxurious toiletries made with natural fruit, flower and plant essences. Today, the firm has thriving stores in 37 countries worldwide, including 21 throughtout Australia.


Case Study: adidas Group

For over 80 years, adidas has delivered state-of-the-art sports footwear, clothing and accessories. Today, it is a global leader in the sporting goods industry, with products available in virtually every country in the world. It is home to many well known brands including Reebok, TaylorMade, CCM-Hockey and Rockport, employing almost 40,000 people.


Case Study: Michael Hill Australia

Michael Hill Jeweller is renowned for its original jewellery and watch designs and the quality of its craftsmanship. Since founders Michael and Christine Hill opened their first store in the New Zealand town of Whangarei in 1979, the jewellery manufacturer and retailer has grown steadily. Michael Hill listed on the New Zealand Stock Exchange in 1987, the same year it expanded into Australia, opening four stores in four weeks. In 2002, Michael Hill moved into Canada and, in 2008, the United States. Today, with 242 stores in Australia and Oceania, Michael Hill is well on the road to achieving its goal of taking the brand global and opening "1,000 stores by 2022".