Case Study: adidas

For over 80 years, adidas has delivered state-of-the-art sports footwear, clothing and accessories. Today, it is one of the leading players in the fiercely competitive sporting goods industry, employing almost 40,000 people and with products available in virtually every country of the world. adidas is home to many well known brands including Reebok, TaylorMade, CCM-Hockey and Rockport. Even before its three stripes became the brand’s unmistakable trademark in 1948, adidas was shaping the world of modern sport.

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