Gieves and Hawkes appoints Experian FootFall

Win Release: Gieves & Hawkes appoints Experian FootFall to focus on performance

Footfall software installed in flagship London store to analyse shopper behaviour

11/10/2011 : High end gentlemen’s tailor Gieves & Hawkes has engaged market leading visitor analytics provider, Experian FootFall to provide shopper insight for its flagship store, No.1 Saville Row.

The new technology from Experian FootFall will enhance the retailer’s intelligence around consumer behaviour to optimise customer service and profitability in Gieves & Hawkes’ stores. Data from the three thermal imaging cameras will be used to monitor visitor traffic, match staffing levels to visitor patterns and ensure the optimum approach for service and sales conversion.

Nick Pompa, COO Experian FootFall, explained: “Gieves & Hawkes has a fundamental understanding of the benefits that customer counting can deliver to its bottom line. In these difficult economic times it is important that retailers are able to measure conversion rates to help them increase sales.”

Sam Thompson, IT Manager from Gieves & Hawkes commented: “We are delighted to have formed the partnership with Experian FootFall. Having the right staffing levels is especially important in our stores where the sales approach is a key differentiator and customers are expecting a high level of service and interaction. We hope to be able to use the data to form shift patterns in the future and once the service has bedded-in we plan to roll out the technology across our other nine stores.”

Key facts

1. Experian FootFall has been appointed to provide men’s tailor Gieves & Hawkes, with its advanced people counting solution

2. Experian FootFall has installed three thermal imaging cameras in Gieves & Hawkes’ flagship store, No. 1 Saville Row

3. Gieves & Hawkes will be using the shopper insight to analyse consumer behaviours to improve conversion rates