Experian FootFall launches European shopping trend data
November 2011: Market leading visitor analytics provider, Experian FootFall launched unique European footfall trends analysis at MAPIC, an exhibition and conference dedicated to retail real estate taking place between 16th-18th November at the Palais des Festivals, Cannes.
By collecting and analysing visitor numbers and flow, alongside other critical service, site and portfolio data, Experian FootFall provides focused intelligence to over 20,000 retailers and shopping centres globally, working with some of the world’s most successful brands.
MAPIC also provided the first opportunity for retail real estate professionals to glimpse new technology from Experian FootFall, enabling retailers to track sales against footfall in their stores. This new capability revolutionised performance analysis for the retail sector allowing closer monitoring and management of conversion rates.
Nick Pompa, COO, Experian FootFall explained: “By collecting and analysing visitor numbers, European brands are armed with the insight they need to understand the way a micro market is working and to spot the opportunities that will inevitably be out there. Our new data will highlight how some European markets are achieving more sales from lower footfall.”
He continued: “It’s often the case that in mature regions, where footfall is stagnant, visitor data is most valuable in helping brands to benchmark their performance and seize the rarer opportunities brought by spikes in demand, without eroding service.”
The European trends analysis was released to media at 00:00 on Wednesday 16th November.
Click here for a copy of the European Footfall performance.