Resource allocation and planning

The largest cost to any business is the human resource it employs, so it is vital that the deployment of resources across the day and week is effectively linked to footfall patterns. Using footfall information to plan and schedule human resource ensures that you have sufficient people to proportionately run the business and maintain customer service.

Knowledge of these footfall profiles by hour by day allows you to identify the optimum times to carry out certain activities. Very few stores and locations are busy at the same level throughout the day, so footfall patterns can show when the optimum time to carry out essential operational tasks will have the least impact on your customers and visitors.

We can integrate your human resource information with footfall numbers and conversion performance to identify times where there are significant selling opportunities and, potentially, where staff could be rebalanced. For example, footfall information can be a powerful input variable for third party resource planning and scheduling tools. You can use your count information data within other applications to suit your business needs, which allows you to translate awareness of opportunity to realisation.

Graphic of Footfall performance to Staffing hours