Quantifying benefit

Experian FootFall identifies the times when your business performance is lower than expected. We can help you to quantify the benefit that you can expect by expressing it in terms of additional sales revenue and conversion rate improvement.

Our reporting solutions allow you to run scenarios to test the impact which small incremental changes will make to your business performance.

Our clients use footfall tools to understand the impact of their marketing activity and strategy to identify if they were able to drive Footfall volumes with consistent conversion or increased conversion from the same number of visitors. This provides valuable insight into understanding how customers respond to the different events that have an impact on your store. Footfall information has been used by clients to identify improvements in selling efficiencies which have been driven by sales training and the rescheduling of resources. The ability to quickly identify such impacts allows you to rapidly extend those activities that have been proven to deliver the biggest benefits for your business and operations.