Measuring footfall traffic

Understanding the trading level and performance potential of your business is only possible if you can determine how customers are behaving and responding to what you do. Using sales or transactional information in isolation paints an incomplete picture of potential because it is only a measure of customer activity at the time and point of purchase. Experian FootFall delivers ‘the missing key performance indicator’ by counting the number or people who are in your establishment every minute of the day. A complete understanding of the numbers of people using your locations allows a very powerful measure of total people activity. It can tell you if you are successful at driving customer numbers during your opening hours, and allows comparisons to be made. This data is particularly useful for identify ’power hours’ of visitor volumes, or as a profile for planning resource allocation - such as cleaning or manning of service facilities like fitting rooms.