Identifying opportunity

Experian FootFall has developed extensive and comprehensive insight tools to accurately calculate and visualise your conversion performance against other measures.

Our tools integrate your sales, transactional and other information resources to demonstrate the specific times at which customer opportunity is greatest. They also allow you to compare and track through time and across branches or countries, enabling you to benchmark performance and achievement.

Every store has different trading and activity characteristics. We provide local teams with the tools to understand the actual performance dynamics of their location, rather than a generalised view. This means that each location or store can optimise performance perfectly from their particular trading situation. This capability is central to the optimisation of a business, so the focus is on exploiting all opportunities. Consequently, many clients have made specific changes to their operations based on this knowledge, through identifying the most appropriate times to perform replenishment and maintenance activity, as well as maximising relevant customer-facing activities.

 
Identification of Opportunity and evaluation of sales return