Customer behaviour

Retailers and commercial property owners and operators measure performance to ensure that they understand their key business performance drivers. Questions such as "Has the Marketing activity worked?" or "What was the impact of extreme weather or events on performance?" are often measured in terms of sales alone. Footfall helps you to understand the impact of such activity on the number of people using your locations. This knowledge allows you to add context to the sales achieved. For example, the reason for sales being up could simply be because of an overall increase in footfall, with no increase in conversion rate. Similarly, sales may have increased more than footfall which would indicate an improvement in selling efficiency. Footfall allows you to link valuable transactional information to footfall counts, allowing you to identify your key business performance drivers.

In conjunction with AMR Research, we have published and developed a six-point plan that helps organisations understand how to implement people counting solutions to maximise their return on investment.



Download a copy of the six-point plan