Information auditing and validation

We know that you need to be confident in the accuracy and consistency of customer counting information. If business changing decisions and actions are to be based upon visitor count data, then there must be the utmost confidence in the data. Experian FootFall's Data Auditing Service ensures this.

Data is checked via our automated solutions every 24 hours for issues. Our auditing techniques use sophisticated models to check the pattern of actual data to predicted figures. If any issues are found, our Data Audit team examines the issue manually, fixes it within agreed tolerances, or reports it directly to client.

Experian FootFall - Auditing Software Tools