Counting footfall and customer traffic

Experian FootFall’s reputation has been built on providing information solutions which have the accuracy and integrity to offer customers the confidence to make actionable business decisions.

Accurately counting footfall and customer traffic in your locations

Experian FootFall uses industry-leading, location-optimised, data collection devices to integrate seamlessly with your existing buildings and POS (point of sales)systems for the continuous and reliable capture of footfall and customer traffic. Our capability extends beyond merely counting footfall at the entrances to your locations. We have developed sophisticated solutions to help you understand:

  • internal movement : floors, zone and peel-off behaviour
  • external movement: external counting solutions
  • aggregated customer location information : how people move through and use your location
  • car parking utilisation

 

Find out more about data collection and device information


People Counting - Product Information